Why is Sensory Play Important?

You may be wondering, what exactly is sensory play, and why is it important for my child?

Sensory play includes any activity that stimulates a young child's senses (touch, smell, taste, sight and hearing), as well as anything which engages movement and balance(1).

Why is this beneficial?

  1. Research shows that sensory play builds nerve connections in the brain’s pathways, which lead to the child’s ability to complete more complex learning tasks.

  2. Sensory play supports language development, cognitive growth, fine and gross motor skills, problem solving skills, and social interaction.

  3. This type of play aids in developing and enhancing memory.

  4. Sensory play is great for calming an anxious or frustrated child.

  5. This helps children learn sensory attributes (hot, cold, sticky, dry)(2).

Our kits offer children open-ended sensory play. This means kids can play with the kits in hundreds of different ways, creating scenarios, making scenes and characters, and utilizing their imagination in an untapped capacity. The kits stimulate 4 of the five senses (sorry, no tasting!) through their unique curation of scented dough, tactile materials and aesthetically pleasing themes. Also, did we mention they’re super fun?


  1. www.good start.org.au April 19, 2021

  2. www.educationalplaycare.com April 19, 2021